Concept. Scriptwriting. Product Naming. Website Copy. Social Copy.

 

“Who are you in the morning?”

 

Rather than just any old name-on-pack campaign, I wanted to do one that was a bit more inherent to the product. So this idea focused on what sort of morning-people existed in Britain in the early hours. I think it was a lot better than just putting the name ‘Keith’ on a bunch of jars. No offense Keiths.